Online Capitalism and NGOs
Have you ever wonder what a website needs to appear on the first positions on search engines? or maybe you’ve asked yourself, how to make your own site to be at the top of the lists? well, is not just you, behind every important website there are teams of people trying everyday to beat its competitors, for some of them it’s a war, companies set big budgets in order to appear on the first positions on Google.
There are many factors that will influence your position on search engines and that’s why SEO experts charge a lot of money. What about NGOs? they don’t have big budgets, so how do they get indexed on the first positions on organic searches? unfortunately, the reality is that they do not. Looking at the Gapyear niche, big companies are fighting everyday to get better ranks and positions on the web leaving NGOs with small or null budgets far far behind, sadly the strongest (economically speaking) will get better results. I think this is very unfair, and we want to do something about it. [...]
