Gawana

Have you ever wonder what a website needs to appear on the first positions on search engines? or maybe you’ve asked yourself, how to make your own site to be at the top of the lists? well, is not just you, behind every important website there are teams of people trying everyday to beat its competitors, for some of them it’s a war, companies set big budgets in order to appear on the first positions on Google.

There are many factors that will influence your position on search engines and that’s why SEO experts charge a lot of money. What about NGOs? they don’t have big budgets, so how do they get indexed on the first positions on organic searches? unfortunately, the reality is that they do not. Looking at the Gapyear niche, big companies are fighting everyday to get better ranks and positions on the web leaving NGOs with small or null budgets far far behind, sadly the strongest (economically speaking) will get better results. I think this is very unfair, and we want to do something about it.

Here in Gawana, we incline to support NGOs and projects that need volunteers to survive, i want to be very clear in that point, most volunteering projects and organisations are looking for Social Change without significant budgets and without the intention of becoming rich in the process, i believe they are the ones that need our support, resources and creativity, Big or small corporations, they all need your help, some of them need your money and some your work, you have the last word.

But how can you take this important decision if those projects around the world (more than you can imagine) are virtually impossible to find on the web, well, here’s where Gawana enters the equation.

The battle for good positions on search engines have created a gap between the serious, worthwhile Volunteering Projects and the big corporations on the web, we aim to change that by making the “weak” ones competitive and making them accessible. So you can choose where to place your money, creativity and work, on a big office in London or New York or a tiny primary school in Kathmandu.

We have developed a model that we called Gap Year 2.0. We believe that if we get together we will create social change where is needed.